Throwing Some Pitches
So this week outreach and promotions is focused on creating attention grabbing pitches that will be sent out to local Baltimore city newspapers, magazines, and news reporters. These pitches need to be both informative and catchy. We must show these media outlets why it would be beneficial for the greater Baltimore area to both cover and advertise our Garden Gala. It is important to inform them that we are college students working with non-profits to raise profits to support a community garden (Filbert Street Garden) in the Baltimore City area with limited access to fresh produce; as well as, providing funds to help sustain the educational program at the Filbert Street Garden. In addition, it would be wise to incorporate pictures of these garden workshops and some of the vegetables produced by the garden into the pitch releases.
While working on the pitches, we will also set up Ads under event sections on craigslist, UMBC popular blogs, and local paper calendars. These ads will help notify individuals about our upcoming event!!
The following link identifies the key components of media pitches and compares them to media press releases.
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